Go beyond
founder friendly.

Quit rolling up your sleeves.

We help you do some soul searching to find your firm’s real secret sauce.

Every VC says they are true partners that add value beyond capital, but that’s nothing but table stakes to founders. After two decades working with funds from $50M to $50B+, we’ve gained a 10,000-foot view of what actually makes firms stand out.

We help you do some soul searching to find your firm’s real secret sauce, then build compelling stories around it that resonate with both founders and LPs. Because in a world where everyone claims to be founder-friendly, authentic differentiation is your competitive advantage.

Why kbd?

We’ve been in the room

From first closes to fund X, we understand the evolution of fund strategy and what LPs actually care about

Pattern recognition across the ecosystem

We’ve seen what differentiates the best funds and can help you identify and amplify your unique strengths

Founder relationships

Because we work with both sides, we know what makes founders choose one fund over another

No learning curve

We speak fluent VC—no explaining carry calculations or the difference between DPI and TVPI

Experience with us

Pirate ipsum arrgh bounty warp jack. Splice brace bilged yard clipper jib. Pillage lubber gabion quarterdeck a log scurvy

Person McPerson

CEO at Greylock

Making CMO’s lives easier since before VC Marketing was a thing.

KBD’s core services for VC firms are specifically catered to your every day needs, for both big projects and small.

Naming, Positioning
and Strategy

We help you identify your genuine competitive advantages and craft positioning that resonates with both entrepreneurs and LPs.

Naming, Positioning
and Strategy

We help you identify your genuine competitive advantages and craft positioning that resonates with both entrepreneurs and LPs.

Naming, Positioning
and Strategy

We help you identify your genuine competitive advantages and craft positioning that resonates with both entrepreneurs and LPs.

Naming, Positioning
and Strategy

We help you identify your genuine competitive advantages and craft positioning that resonates with both entrepreneurs and LPs.

Give us a shout!

Tell us a little about what you’re working on and we’ll get back to you soon.