Greylock
Eight years shaping Greylock’s brand
KBD began working with Greylock in 2018 and partnered with the firm through 2026. Over those years we led two full rebrands, carried Greylock’s founder programming through the pandemic, and supported its marketing day to day. Our partner throughout was Elisa Schreiber, Greylock’s Marketing Partner.
From Idea to Iconic
Since its founding in 1965, Greylock has backed companies such as Airbnb, Facebook and LinkedIn. In 2019 KBD led a full rebrand that captured that track record in a new positioning line, “From Idea to Iconic,” which was picked up across the venture community in the years that followed. We paired the positioning with a new website built around a strongly editorial approach, giving the firm a home for its founders and stories.
Iconversations
When the pandemic stopped in-person events, KBD helped Greylock stay connected to its founder community through Iconversations, an online program on YouTube that we filmed and edited entirely remotely. Greylock co-created Avenue with KBD to serve as the technology backbone for the program.
Your First Partner
In 2024 Greylock raised $1 billion for seed investing, and KBD had four months to rebuild the brand around it. Greylock’s new positioning, “Your first partner,” emphasized the firm’s commitment to the earliest stage and its long record in AI, and KBD created a premium editorial identity to bring it to life. The new brand launched alongside the fund announcement with a new website, an AI incubator site, presentation materials and social campaigns. In eight years together, KBD built the brands, programs and platforms Greylock used to reach founders through two fund cycles, a pandemic and the rise of AI.
