Cota Capital

Helping Cota tell the story of Net New

Brand, website, investor materials and events for an
early-stage enterprise venture firm

Cota invests in early-stage U.S. enterprise companies building what the firm calls Net New technology: solutions to problems that are entirely new or newly solvable because of advances in technology. KBD helped articulate that philosophy alongside the firm’s core belief that for founders building Net New technology, knowledge is the true capital. The messaging platform describes how Cota supports founders through rigorous research, hands-on process and a community of experienced operators and enterprise leaders, in a voice that is intelligent, empathetic and future facing.

In partnership with the Cota team, KBD created a new visual identity for the firm and designed and developed a new website, which launched in summer 2025. The site carries the Net New story across the firm’s approach, the support it gives founders, its team and its manifesto, with founder stories drawn from interviews with portfolio company leaders.

Since the rebrand, KBD continues to be the agency of record for the firm, producing hundreds of slides for LPs and events, supporting founders in the portfolio, and continuing to grow the digital footprint of the website.

Cota Connect

Cota Connect is the firm’s annual gathering of the Cota community and its take on an LP day. Alongside its LPs, Cota brings together its founders, partners, vendors and the wider ecosystem to meet, learn and spend time together. For the past two years, KBD has supported the Cota team in bringing Connect to life, helping with event design and logistics, custom imagery, portfolio company launch booths and every presentation on the program.