Mayfield [2024]
Redefining a Storied VC for the AI Era
The Challenge
After more than a decade of partnership, Mayfield Ventures came to KBD for a comprehensive rebrand to position the 55-year-old firm for the next chapter of innovation.
As AI transformed the technology landscape, Mayfield needed to communicate their evolution from a traditional early-stage VC to a leader in “Collaborative Intelligence”—where humans and AI teammates work together. The challenge was refreshing their brand positioning while honoring their legacy of backing iconic companies like Lyft, Marketo, and HashiCorp. Through strategic messaging development, we helped articulate their unique thesis around AI teammates and Collaborative Intelligence-as-a-Service. The comprehensive rebrand included custom website design and development, investor presentation materials, micro year-in-review websites, social media campaigns, business collateral, and the successful AI Garage campaign that included billboards on Highway 101—establishing Mayfield as the definitive voice in the AI teammate category.
The Result
Results: Category Leadership and $100M Initiative Success
Successful launch of industry-defining AI Garage initiative
The rebrand enabled Mayfield to successfully launch AI Garage, a $100 million initiative that generated significant industry attention and applications from AI founders. The campaign’s success, amplified by KBD’s integrated approach including Highway 101 billboards and digital presence, positioned Mayfield as the go-to firm for AI teammate investments. The clear messaging around Collaborative Intelligence helped define a $6 trillion market opportunity and attracted founders across financial services, healthcare, and enterprise sectors seeking partnership in this emerging category.
Our Role
- Strategic brand positioning and messaging refresh
- Custom website design and development
- Investor presentation materials and business collateral
- Multi-channel AI Garage campaign including Highway 101 billboards
- Micro year-in-review websites and social media campaigns
- Business systems and ongoing brand support
TL;DR
Repositioned a legendary 55-year-old VC firm as the definitive leader in AI teammates and Collaborative Intelligence through comprehensive rebrand and successful $100M AI Garage campaign.
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Person McPerson
Marketing Partner at COMPANY
Client’s words
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Person McPerson
Marketing Partner at COMPANY
